Ford motors company supply chain strategy case solution and. By 1999, supplychain management at ford motor company was vastly different from the supplychain management strategy. Supply chain strategy introduction ford motors had been enjoying a leading market share in the united states and. Ford motor company supply chain strategy case report. Ford motor company supply chain strategy case report essay cram. Strategic transformation of ford motor company a project submitted in partial fulfillment of the requirements for the degree of master of science natural resources and environment at the. Supply chain strategy advantages and disadvantages advantages 1. Skip bayless and shannon sharpe react to kansas city chiefs winning super bowl 54 nfl undisputed duration. Global resource allocation strategy thinking of horizontal integration 2. This case discusses the five year struggles of merging and distribution at ford.
Lower costs for all members of the supply chain more efficient business practices. The ford motor company finds itself in a dynamic business environment where new technologies and practices offer the potential to alter in a significant. Ford motor companys aim in this strategic decision area of operations management is to ensure strategic benefits of its. Ford could put the next generation mustang on the world market developed in australia in around the 2012 or 20. The earliest record of a shipment is july 20, 1903, approximately one month after incorporation, to a detroit physician. Ford motors company supply chain strategy case solution,ford motors company supply chain strategy case analysis, ford motors company supply chain strategy case study solution, supplier model the. Ford motor company operates in an intense competitive environment.
Ford motor company has in recent times lost its market share to emerging asian companies such as honda, toyota, hyundai and nissan. Case 2 3 ford motor company supply chain strategy youtube. Fords existing supply chain and customer responsiveness initiatives. Supply chain strategy analysis from hbs case the ford motor company finds itself in a dynamic business environment where new technologies and practices offer the potential to alter in a significant way the landscape in which it operates.
Ford supply chain case study epa center for corporate climate. Its traditional markets are now mature and show only marginal growth. And, to keep pace with assembly plant requirements, penske closed six of its odcs due to a change in shipping frequency strategy. If we at ford could find a solution to the obstacles of virtual integration, it could make our supply chain run smoothly with less bottlenecking, inventory, and better. Nasser please find attached the report as requested yours truly, teri takai ford motor company. Ford motor company supply chain strategy background in 19, henry ford revolutionized product manufacturing by introducing the first assembly line to the automotive industry. Realities of its manufacturing and product development deficiencies. Integrate the entire supply chain information systems 4.
Ford s hallmark of achievement proved to be a key competence for the motor company as the low cost of the model t attracted a broader, new range of prospective carowners. Ford motor company s supply chain is rolling out an amplified partnership for a cleaner environment pace program, a recent company press release reported. Supply chain strategy 21102 finding the best fit the ford motor company finds itself in a dynamic business environment where new technologies and practices offer. Ford motors company supply chain strategy case solution, ford motors company supply chain strategy case analysis, ford motors company supply chain strategy case study solution, supplier model the current supplier model followed at ford motors is quite complex and difficult to understand. Supply chain strategy case study analysis, subjects covered information technology logistics suppliers supply chain management by robert d. Ford motor company supply chain strategy case report executive summary as director of supply chain systems, i have decided to implement portions of the new supply chain strategy of virtual. Essay on ford motor company supply chain strategy case report. This case study documents the innovative supply chain engagement approach used by ford motor company, an auto manufacturer with. There is also a short comparison between ford and it closest competitor in the united states, general motors. The main question this report answers is whether fords resent actions match the supply chain strategy of the new plan. Ford has been a leading automaker and pioneer for the automotive industry for the better part of a century. Fords hallmark of achievement proved to be a key competence for the motor company as the low cost of the model t attracted a broader, new range of prospective carowners. Ford motor co supply chain strategy case solution and. Strategic analysis of ford motors company term paper warehouse.
This company employees more than 360,000 employees and has produced more than 260 million vehicles over its history. Supply chain strategy case ford motor company, incorporated in 190 by mr. By 1999, supplychain management at ford motor company was vastly different from the supplychain management strategy at the company a few years earlier. Ford motor co supply chain strategy case solution and analysis. Ford motor company has applied different market strategy to maintain the position in new market for the current product. Ford continues to plan the special edition models of mustang. Penske logistics and ford motor companys european supply chain case study hd. Ford pioneered the assembly line method, which maximizes production capacity.
Strategic transformation of ford motor company a project submitted in partial fulfillment of the requirements for the degree of master of science natural resources and environment at the university of michigan december, 2006 tom gladwin, advisor john gearen sarah hines david hobstetter sathyanarayanan jayagopi nikolaos meissner josh nothwang. Ford motor co supply chain strategy case study help case. Ford motor company operations management, 10 decisions. Executive analysis of the global operations of ford motor company. Ford motor company case study solution case study analysis. Supply chain strategy case study response executive summary as director of supply chain systems and decision maker on if we should proceed with the virtual integration. Ford motor companysupply chain strategy case solution and. When the financial crisis began in the country,it negatively affected the economic scale of the company as well as it affected the market performance of the companies. Growth markets for the auto industry are centered in the. Supply chain strategy 21102 finding the best fit the ford motor company finds itself in a dynamic business environment where new technologies and practices offer the potential to alter in a significant way the landscape in which it operates. The ford motor company has been the focus of supply chain operations analysts lately as they have begun to revamp their supply chains and how they interact with suppliers and customers. With four odcs operating at full capacity, penske once again streamlined its logistics strategy to reduce costs for ford. Ford motor company supply chain strategy essay ford. The number of employees at ford motors are 370,000 employees worldwide.
Ford motor company ford motor company supply chain strategy. Ford motor companys supply chain is rolling out an amplified partnership for a cleaner environment pace program, a recent company press release reported. Ist case 2 ford motor company supply chain strategy by group. Fords environmental supply chain engagement strategy focuses on suppliers with the. Henry ford, is one of the largest vehicle markers in the world today. Supply chain strategy group 7, section b name pgdm no anand s 14016 nikita lalwani 14089 rohit shettar 14124 rony francis 14126 tony sebastian 14171 submitted to. Ford motor company ford motor company supply chain. Supply chain strategy analysis company background based in dearborn michigan 2 nd largest industrial corporation in the world automobile manufacturer with financial services subsidiaries revenues of 144 billion 370 thousand employees operations in 200 countries more than 260 million vehicles since 1903 key issues complicated process wide supplier network low tiered. By, group 04, section a aishwarya balasubramaneyam 14008 lokkesh kumar c 14072 mohammed rafath t p 14082 ravikiran r 14118.
Ford motor company hbr case analysis linkedin slideshare. As per our meeting earlier this week, here is the information you requested regarding the. In the drivers seat ford was facing serious challengers. Also, ford continues to improve its capacity by developing new facilities for its production network and supply chain. Supply chain strategy case study analysis, subjects covered information technology logistics suppliers supply chain. Issue identification ford has a need come up with a solution to the below issues to. They are able to do this because they have the support of dealers who are sharing the cost savings with gm. Ford motor company supply chain strategy essay example. Supply chain strategy analysis company background based in dearborn michigan 2 nd largest industrial corporation in the world automobile manufacturer with financial services. Aug 08, 2016 skip bayless and shannon sharpe react to kansas city chiefs winning super bowl 54 nfl undisputed duration. Supply chain strategy excel file, subjects covered information technology logistics suppliers supply chain management by robert d. Ford motor company supply chain strategy case report executive summary as director of supply chain systems, i have decided to implement portions of the new supply chain strategy of virtual integration and strategies from companies like dell. Fords supply chain leads the way in partnership for.
Mar 15, 2015 ford motor company hbr case analysis 1. Supply chain strategy case study solution, ford motor co. Ford vs dell case study solution case study analysis. As supply chain systems staff members study the dell model in particular, they come to appreciate that virtual integration must include design not only of the supply chain but also of. Ford motor company has in recent times lost its market share to emerging. Aug 10, 2015 penske logistics and ford motor company s european supply chain case study hd. Power initial quality study in fourth place overall behind honda, toyota and nissan.
Ford motor company by continuous process improvement. Since the ford motor companys incorporation by henry ford in. Supply chain strategy group 7, section b name pgdm no anand s 14016 nikita lalwani 14089 rohit shettar 14124 rony. Ford motor companys investment efficiency initiative. The cause of the change was the implementation of innovations in the management of the supply chain at ford motor company that began. Apr 16, 2015 as supply chain systems staff members study the dell model in particular, they come to appreciate that virtual integration must include design not only of the supply chain but also of fulfillment, forecasting, purchasing, and a variety of other functions that had long been considered separately within the ford hierarchy. With a membership of more than 40 suppliers in 40 countries, pace could potentially positively affect almost 1,100 supplier sites. Strategic analysis of ford motors company term paper.
Supply chain strategy case analysis, ford motor co. Ford motor company supply chain strategy case report essay. The company was the world leader in trucks, it had taken over the u. Consider the experiences that you had in buying a car, compare these to the experience of buying a computer online. The pertinent facts and assumptions extracted from the case ford motor company. Ford motor company supply chain strategy essay jon. Supply chain strategy analysis from hbs case the ford motor company finds itself in a dynamic business environment where new technologies and practices offer the potential to. Since the ford motor companys incorporation by henry ford in 1903, its strategic focus has remained on automobile design and manufacturing. Strategic analysis report for ford motor company according to robbins and coulter 2005, strategies may be formulated at three levels within any organization. This report covers the performance of ford motor company over the past 10 years and analyzes the results of its one ford business plan. Describes fords examination of its supply chain to evaluate whether the company should virtually integrate on the dell computers.